The Modest Blog
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Do Odor-Eliminating Candles Really Work? The Science Behind the Flame
Lighting a candle is more than ambiance—it’s chemistry. Traditional candles simply release fragrance molecules that compete with odors in the air, temporarily covering them. But odor-eliminating candles, like those from Modest & Co.,
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Cannabis, Carpools & Candles: A Mom's Guide to Odor-Free Driving
Cabins have limited airflow and lots of porous surfaces. Terpenes and smoke residues sit in seat fabric, headliners, and floor mats, then re-emit as the car warms up.
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Can Modest Sprays Help With Cigarette Odors Too?
Both tobacco and cannabis smoke release mixtures of volatile organic compounds (VOCs) and other odor-active molecules that can cling to soft furnishings and indoor air. Modest & Co. sprays are formulated to target these odor sources directly, helping to neutralize the smell across different smoke types without relying on heavy perfumes.
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Mental Fog Starts in the Air: How Odors Disrupt Focus – and How to Fix It
Persistent odors engage the brain’s stress pathways, creating low-grade distraction. Environmental psychology research shows unpleasant smells increase mental load and reduce problem-solving efficiency.
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Odor-Free Living Is the New Self-Care
Habits of cleanliness shape emotional stability. Psychology research shows that organized, odor-free environments reduce stress and improve focus.
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The It-Brand for Smell-Free Living: How Modest & Co. Changed the Game
Modest & Co. was founded to elevate odor control beyond utilitarian cleaning. By introducing pet-safe, non-toxic enzymatic sprays that neutralize odors instead of covering them, the brand reframed freshness as wellness.