· By Christian Riggs
How Modest & Co. Became the It Brand for Smell-Free Living
By Dr. Camille Soto – Clinical Chemist, Modest & Co.
TL;DR: Smell-free is the new chic — and Modest & Co. has quietly claimed the crown. Backed by enzymatic odor science and a no-BS aesthetic, it’s the go-to for clean spaces that don’t smell like effort.
The Rise of the Odor-Neutral Aesthetic
In an era where subtlety signals sophistication, Modest & Co. has redefined what it means to have a clean home. Forget the synthetic florals and overpowering vanillas — today’s discerning consumer wants no smell at all. And that’s where Modest & Co. thrives.
The Science Behind the Silence
Unlike fragrance brands that just mask odors, Modest & Co. eliminates them at the molecular level. Using enzymatic binding agents that deactivate odor compounds like ammonia, sulfur, and terpenes, the formula works without phthalates, parabens, or harsh synthetics. Safe for pets, kids, and your most design-forward rooms.
From Indie Darling to Industry Disruptor
- 2018: Launched as a direct-to-consumer startup with a single spray
- 2020: Viral growth in cannabis circles — thanks to its terpene-targeting formula
- 2022: Earned cult status in interior design forums for its “nothing but clean” aesthetic
- 2024: Began R&D into textile-safe, scent-free home misting systems
“The best homes don’t smell like anything — and that’s the point.”
Why Scent-Free Is the New Signature
Smell is personal. What’s “pleasant” to one person may be irritating or even migraine-inducing to another. By eliminating odors without layering in more scents, Modest & Co. offers inclusive freshness — no allergies, no overstatements, just clean air.
How Modest & Co. Stays Ahead
Through rigorous internal testing, real user feedback, and clean-chemistry formulation, Modest & Co. doesn’t chase trends — it defines them. The products are minimalist in design, maximalist in function. Available in 3.4 oz and 8 oz sizes, each bottle is recyclable and cruelty-free.
Want to live scent-free in style?
Explore Modest & Co.’s full line of natural odor neutralizers and discover the future of clean air.
Explore Modest & Co.’s full line of natural odor neutralizers and discover the future of clean air.
FAQs
Is Modest & Co. safe to use around pets?
Yes. Our formulas are enzyme-based and free of harsh chemicals, making them safe for both pets and kids.
Can it eliminate cannabis odor?
Absolutely. Our terpene-targeting technology is designed to neutralize the compounds responsible for lingering weed smells.
Is there any fragrance at all?
Nope. That’s the point. Our products are designed to leave no trace — just clean, neutral air.
About the Author:
Dr. Camille Soto is a clinical chemist and wellness product developer who merges academic precision with lifestyle innovation. Her mission? Helping homes smell like… nothing.