By Alex Thorne | Odor Control and Wellness Specialist
Honesty as the new luxury
In a crowded market, real luxury is knowing exactly what you bring into your home. Transparent scent ingredients let you see beyond slogans and understand how a product actually works. That is why Modest & Co. focuses on enzyme-forward chemistry that reduces odor molecules, not heavy perfumes that try to cover them.
What transparent labeling looks like
- Clear ingredient lists: no vague catch-alls where specificity matters.
- Function-driven disclosure: explaining what each ingredient does and why it is included.
- Low-VOC design: built to minimize unnecessary emissions that can linger indoors (ALA).
- Truthful claims: aligned with the FTC Green Guides so terms like clean and non-toxic are used responsibly.
From molecules to meaning: why enzymes matter
Odor lives in chemistry. Volatile organic compounds, or VOCs, can accumulate indoors and re-emit from soft surfaces. The EPA Safer Choice program encourages safer ingredient choices; Modest & Co. goes further by using enzyme-forward approaches that help reduce the actual source of odor. The outcome should feel like less, not more.
Modest & Co. transparency in action
- Open label: plain-language ingredients with purpose-driven roles.
- Low-VOC, non-toxic design: choices that respect pets and families when used as directed.
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System approach: surface-first neutralization plus clean ambience.
- Odor Killa Sprays: target soft surfaces and fabrics.
- Coconut apricot wax candles: clean-burning support for the room baseline.
How to spot the real thing
- Look for specificity: ingredients listed in clear terms and grouped by function when helpful.
- Watch the VOCs: claims that acknowledge indoor air guidance from health authorities.
- Demand plain English: concise explanations of how a product neutralizes odor instead of perfume clouds.
FAQs
Why does transparency matter for pet-safe products?
Because it shows exactly what is inside and how it behaves in everyday rooms. That clarity builds confidence for homes with animals.
How does open labeling help odor control?
It connects ingredients to outcomes. When you understand the role of each component, you can choose products that reduce odor sources instead of masking them.
What standards should I look for?
Guidance from programs like EPA Safer Choice and truth-in-advertising principles from the FTC Green Guides are strong indicators of responsible formulation and claims.
The bottom line
Transparency is not a trend; it is the foundation of trust. By choosing open-label, low-VOC, enzyme-forward products, you get cleaner air and clearer choices. Modest & Co. was built on that idea: neutralize first, keep the air breathable, and be honest about how we do it. Explore sprays and candles to design a routine that fits your home.