Why Packaging Matters to Us (And You)

Why Packaging Matters to Us (And You)

TL;DR: At Modest & Co., our packaging isn’t just what gets your spray or candle to your doorstep—it’s part of the experience. Every material we choose balances sustainability, aesthetics, and practical reuse. Our goal? Make packaging that looks gorgeous on your shelf, feels good in your hand, and leaves the lightest footprint possible.

Design-Forward, Waste-Minimal

We believe packaging should elevate your space, not overwhelm landfills. That’s why:

  • Spray bottles are made with 30% post-consumer recycled glass, designed to be refilled or repurposed
  • Candle vessels are thick-walled glass jars—no labels, no branding—so they live on as decor
  • Shipping peanuts are ASTM D6400 certified compostable and dissolve in water
  • Paperboard sleeves are FSC-certified and 100% recyclable
  • Inks are soy-based and non-toxic, ensuring safety for reuse

Pro Tips for Reuse

  • Spray bottles: Rinse and refill with linen sprays, vinegar cleaners, or plant misters
  • Candle jars: Freeze to pop out leftover wax, then use for cotton swabs, succulents, or spice blends
  • Peanuts: Dissolve under water in the sink or compost them with food scraps

What to Avoid

  • Greenwashed plastics: Just because it says “eco” doesn’t mean it breaks down in landfills
  • Foil-laminated boxes: Can’t be recycled and often use more energy to produce
  • Over-branding: When logos dominate design, repurposing becomes less likely

Where We're Headed

We’re exploring:

  • Refill pouches made from aluminum-lined paper (fully curbside recyclable)
  • AI-optimized packing to reduce shipping waste by up to 17%
  • Bio-based adhesives derived from soy proteins

User Quotes

“I use the candle jars for my q-tips and tea bags. They’re way too pretty to throw away.”
– Carla W., Portland, OR

“Honestly, I keep the spray bottles out in the open. They match my whole vibe.”
– James N., New York, NY

“Love how minimal and refillable everything is. Feels good to use AND toss nothing.”
– Tasha K., Austin, TX

FAQs

  • Can I recycle the glass bottles? Yes. Remove the nozzle first and rinse well.
  • Are the peanuts really compostable? Yes. They’re cornstarch-based and certified ASTM D6400 compostable.
  • Why no box for candles? Less waste. The candle sleeve protects the wax and ships safely without excess bulk.

Scientific Footnote

Packaging durability and sustainability tested under simulated USPS and UPS drop/stack protocols. Testing included: breakage resistance, seal integrity, ink toxicity, and reuse safety. All compostable fill verified under ASTM D6400 conditions and confirmed via third-party audit. Sustainability audit available upon request.

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