The Modest Blog

The Best-Selling Scents (and Why)
May 30, 2025

TL;DR: Meet the MVPs of scent science. We ranked our top-selling Modest & Co. sprays and candles based on lab results, user love, and real-life rituals. If you're overwhelmed by options, this is your shortcut to the best vibes. Why...
Our Favorite Pairings: Candles + Moods
May 29, 2025

Each Modest & Co. candle is designed to do more than smell good—it’s a vibe-shaper. This guide matches our top scents to everyday moods and moments, from calm nights to creative bursts. Learn how to integrate these scent rituals into your routines, backed by real user stories and mood science.

Blog posts

An Ingredient Breakdown: No Phthalates, No Parabens, No BS
July 09, 2025

Modest & Co.’s phthalate-free sprays create a clean, odor-free home with science-backed, non-toxic odor elimination—no BS.
Weed + Wet Dog + Curry? Yeah, You Need This Spray
July 08, 2025

Weed, wet dog, or curry? Modest & Co.'s vegan, non-toxic sprays wipe out odors with precision—no perfumes, no cover-ups, just science-backed neutralization.
Mental Fog Starts in the Air: How Odors Disrupt Focus (and How to Fix It)
July 07, 2025

Your nose isn’t just sniffing out smells — it’s sending stress signals to your brain. From sulfur in your drain to terpenes in the air, odor pollution messes with your mood, memory, and focus. The Modest Co.’s enzymatic sprays break down odor molecules before they hijack your mental clarity.