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The Modest Blog

  • The Future of Odor Elimination

    The Future of Odor Elimination

    Odor elimination is evolving fast—moving from synthetic sprays and ozone gimmicks to enzyme-powered mists, terpene-reactive candles, and AI-enhanced scent rituals. We’re entering a new era where cannabis odor is neutralized at the molecular level and replaced with layered, intentional vibes. Modest & Co. is already building the tools you’ll need—science-forward, style-first, and proven to work. Here’s what’s next (and what to ditch now).

Blog posts

  • The Science Behind Odor Neutralization: Why Modest & Co. Works When Others Don’t

    By Alex Thorne | Odor Control and Wellness Specialist TL;DR Enzymatic odor neutralization breaks smells down at the molecular level — not just masking them. Modest & Co.’s pet-safe, non-toxic sprays and candles translate lab chemistry into everyday freshness. Bio-enzymatic...

  • The Future of Odor Elimination: From Molecules to Mood

    Next-gen odor control blends enzyme-forward chemistry with cleaner carriers and low-VOC design to reduce odor molecules at the source. Modest & Co. pairs targeted surface sprays with clean-burning coconut apricot wax candles and is exploring smart controls for personalized routines.

     

  • No Phthalates, No Parabens, No BS: What Clean Chemistry Really Means

    “Clean” has become a trendy label, but true clean chemistry means measurable compliance—not marketing fluff. It involves formulations free from endocrine-disrupting additives such as phthalates and parabens and designed to meet low-VOC (volatile organic compound) standards.

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